Asignment 7: Email Marketing
Assignment 7: Email Marketing Cristina Falces British Academy Of Digital Marketing Task 1 Email marketing is a digital marketing method that uses emails to engage with a business audience (Salesforce,2022) . This technique helps to build customer relationships and keep them by using personal communication and creating product and brand awareness. This method is an affordable cost to reach and connect with your audience. "Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens three times faster than in social media" (Berfin Cezim, 2023) . There are four types of effective email marketing (Jakob Kazadi, 2022) ; Email newsletters (typically for small businesses and used to provide helpful knowledge and tools), Transactional Emails (used to inform the customer about the action they have just taken), Promotional Email (include offers to enco...