Assignment 12: Social Media Advertising.
Assignment 12 Social Media Advertising Cristina Falces British Academy Of Digital Marketing Task 1 Social media is a valuable tool for digital marketing strategies. "Over 4.89 billion people utilise social media worldwide" (Statista, 2023). These platforms are for people to interact through creating, sharing, or exchanging information and ideas online. Businesses took advantage of the benefits of social media by advertising their content through targeting ads based on their online behaviour, interests, and demographics (Semrush blog, 2023). There are different platforms like Facebook, Instagram, YouTube, Pinterest, Linked In, Twitter, Snapchat, and TikTok where to create digital marketing strategies for social media advertising according to the audience or interest features. Social media advertising presents highly effective results as its conversion rate (1.08%) is higher than display advertising (0.77%) and email marketing (0.22%), having higher enga...