DIGITAL MARKETING

  Assignment 3: Inbound Marketing Cristina Falces 30/10/2023 British Academy Of Digital Marketing Task 1   The following report analyses the Inbound Marketing of two of the largest jewelry brands in the United Kingdom: Astrid & Miyu and Daisy. Inbound Marketing is a strategic approach to creating valuable content that aligns with the needs of your target audience and inspires long-term customer relationships (Salesforce, 2023). Approach   Astrid and Miyu are actively producing high-quality content on Instagram (533k followers), Facebook (55k followers), Pinterest (12,2k followers), and TikTok (90,6k followers), allowing them to have high engagement that positively impacts followers and viral videos. They also have a newsletter and create monthly emails informing customers about the company and products. Customers have to sign up from the website homepage, where they will also receive a discount on the first order by signing up. To build a strong relationship, Astrid c...

  Task 1 Link to SlideShare: https://www.slideshare.net/secret/r80E2HXUJzz42I Task 2 Link to Video: https://vimeo.com/875851771 Notes for Video Definition:  Descentralized global network, formed by direct connections between computers and other devices.  Important part of everyone life for people around the world. It ’s a net where you can get all the information possible, you can communicate with anyonelse trough social media, it allows you to have many webs in what offers many products and services, you can manage your bank account and million things more. Access to Internet The world is made up of 7.91 billions of total population and 4.95 billion of them are internet users. This numbers mean, that the internet users as percentafe of population is 62.5%(Datareportal, 2022). As we can see in figure 1, Northen and Wester Europe have highest internet a...