Assignment 4: Personal Branding

 

Assignment 4: 

Social Media Marketing

Cristina Falces

21/10/2023
British Academy Of Digital Marketing 

Task 1

“Personal branding is the process of defining and promoting what you stand for as an individual “ (SproutSocial, 2023). 

Forbes wrote an article about the importance of personal branding for professional success. The main goal is for people to be able to identify your qualities, values, and what you stand for when they hear your name. It is essential for those who want to stand out in a crowded market and establish themselves as leaders in their respective fields. Creating your personal brand by sharing knowledge and experience will help to build trust and credibility with your target audience. It's important to highlight your personality in your content to connect with your audience (Yasmin Walter, 2023). 

Analysing the Forbes article, we can see that the key concepts to creating successful personal branding in social media are defining your brand identity and reflecting your personality. The brand message is essential as it has to be authentic and transparent to build trust. Creating a consistent online presence like websites, blogs, and social media content where you can share your thoughts and experiences will help to define your personal profile. Also, publishing quality content valuable for your audience will help to increase engagement in your message and profile (Bernard Marr, 2023). 

The goal and aspiration for those who create a personal branding strategy can be for reasons like looking for new job opportunities, improving their resume, strengthening digital channels to look better for potential employers, or making more connections to grow their networking. 

Caroline Flett is an influencer specialising in Instagram's growth business. She created her personal brand by sharing content about tips to improve businesses through social media. She focuses her attention on the creation of viral reels, providing tips about bio writing, trend music, and viral hooks. She has a link on her Instagram that offers services for business growth and shares hooks for free by being part of her social community. 

Reference list

SproutSocial, 2023. Personal brand [Online] Available at: https://sproutsocial.com/glossary/personal-brand #:~:text=Personal%20branding%20is%20the%20process,and%20values%20that%20differentiate%20you. [Accessed 1st November 2023]

Yasmin Walter, 2023. Forbes. Brand yourself, build your future: The importance of personal branding for professional success [Online] Available at: https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/30/brand-yourself-build-your-future-the-importance-of-personal-branding-for-professional-success/?sh=41467c6b3a36 [Accessed 1st November 2023]

Bernard Marr, 2023. Forbes. 12 easy steps to build your personal brand on social media [Online] Available at: https://www.forbes.com/sites/bernardmarr/2023/01/06/12-easy-steps-to-build-your-personal-brand-on-social-media/?sh=638979f22696 [Accessed 1st November 2023]

Caroline Fleet, 2023. Website [Online] Available at: https://www.carolineflett.com/ [Accessed 15th November 2023]

Caroline Fleet, 2023. Instagram [Online] Available at: https://www.instagram.com/misscarolineflett/ [Accessed 15th November 2023]