DIGITAL MARKETING

  Assignment 7:   Email Marketing Cristina Falces British Academy Of Digital Marketing Task 1 Email marketing is a digital marketing method that uses emails to engage with a business audience (Salesforce,2022) . This technique helps to build customer relationships and keep them by using personal communication and creating product and brand awareness.   This method is an affordable cost to reach and connect with your audience. "Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens three times faster than in social media" (Berfin Cezim, 2023) . There are four types of effective email marketing (Jakob Kazadi, 2022) ; Email newsletters (typically for small businesses and used to provide helpful knowledge and tools),   Transactional Emails (used to inform the customer about the action they have just taken), Promotional Email (include offers to enco...

  Assignment 5:   Inbound & Social Media Marketing   Cristina Falces 21/10/2023 British Academy Of Digital Marketing Task 1 Link to SlideShare:   https://www.slideshare.net/crisfalces1996/assignment-5-inbound-and-social-media-marketingpdf  Task 2   Link to Video:   https://vimeo.com/883910225?share=copy Notes for video Hello. My name is Cristina and I am going to present my Assignment number 5 about Inbound and Social Media Marketing. Social media marketing is the practice of using social media platforms and tools to promote business and connect with existing and potential costumers. It its a very important technique because it humanise your business, generate leads and costumers and increase brand awareness.   In this presentation I am going to explain some effective examples of Social Media Marketing techniques of travel agencies.   One of the most successful are the reviews from Trip Advisor. It’s one of the most used platforms for rev...

  Assignment 4:   Social Media Marketing Cristina Falces 21/10/2023 British Academy Of Digital Marketing   Task 1 “Personal branding is the process of defining and promoting what you stand for as an individual “ (SproutSocial, 2023).   Forbes wrote an article about the importance of personal branding for professional success. The main goal is for people to be able to identify your qualities, values, and what you stand for when they hear your name. It is essential for those who want to stand out in a crowded market and establish themselves as leaders in their respective fields. Creating your personal brand by sharing knowledge and experience will help to build trust and credibility with your target audience. It's important to highlight your personality in your content to connect with your audience (Yasmin Walter, 2023).   Analysing the Forbes article, we can see that the key concepts to creating successful personal branding in social media are defining your brand...

  Assignment 3: Inbound Marketing Cristina Falces 30/10/2023 British Academy Of Digital Marketing Task 1   The following report analyses the Inbound Marketing of two of the largest jewelry brands in the United Kingdom: Astrid & Miyu and Daisy. Inbound Marketing is a strategic approach to creating valuable content that aligns with the needs of your target audience and inspires long-term customer relationships (Salesforce, 2023). Approach   Astrid and Miyu are actively producing high-quality content on Instagram (533k followers), Facebook (55k followers), Pinterest (12,2k followers), and TikTok (90,6k followers), allowing them to have high engagement that positively impacts followers and viral videos. They also have a newsletter and create monthly emails informing customers about the company and products. Customers have to sign up from the website homepage, where they will also receive a discount on the first order by signing up. To build a strong relationship, Astrid c...