DIGITAL MARKETING

  Assignment 5:   Inbound & Social Media Marketing   Cristina Falces 21/10/2023 British Academy Of Digital Marketing Task 1 Link to SlideShare:   https://www.slideshare.net/crisfalces1996/assignment-5-inbound-and-social-media-marketingpdf  Task 2   Link to Video:   https://vimeo.com/883910225?share=copy Notes for video Hello. My name is Cristina and I am going to present my Assignment number 5 about Inbound and Social Media Marketing. Social media marketing is the practice of using social media platforms and tools to promote business and connect with existing and potential costumers. It its a very important technique because it humanise your business, generate leads and costumers and increase brand awareness.   In this presentation I am going to explain some effective examples of Social Media Marketing techniques of travel agencies.   One of the most successful are the reviews from Trip Advisor. It’s one of the most used platforms for rev...

  Assignment 4:   Social Media Marketing Cristina Falces 21/10/2023 British Academy Of Digital Marketing   Task 1 “Personal branding is the process of defining and promoting what you stand for as an individual “ (SproutSocial, 2023).   Forbes wrote an article about the importance of personal branding for professional success. The main goal is for people to be able to identify your qualities, values, and what you stand for when they hear your name. It is essential for those who want to stand out in a crowded market and establish themselves as leaders in their respective fields. Creating your personal brand by sharing knowledge and experience will help to build trust and credibility with your target audience. It's important to highlight your personality in your content to connect with your audience (Yasmin Walter, 2023).   Analysing the Forbes article, we can see that the key concepts to creating successful personal branding in social media are defining your brand...